RUSH: Conquering the Car Detailing Market
Why We Stepped In
RUSH’s Shopify store was showing its age: slow pages, fragile tracking, and a codebase that broke whenever someone touched it. They asked us to steady the ship and give them room to grow.
Phase 1 – Keep the Store Running
We focused on changes that mattered right away:
- Product page clean‑up – clearer layout, real social proof and stronger call‑to‑actions.
- Speed boost: removed heavy apps, trimmed unused code and just overall made the site faster where it was possible.
- Tracking repairs: fixed mismatched tags so data made sense again.
These quick wins took a few months of steady work, but they stopped the site from falling over during busy weeks.
Phase 2 – A Redesign We Could Trust
Once the shop was stable, we planned a full redesign. Every idea had to earn its place by helping visitors buy more easily.
- Simpler navigation: find any product in one or two clicks.
- Collection pages with better built‑in filters, lighter and faster than the old filter app.
- Mobile‑first product page with clear price, reviews, and variant picker.
- Streamlined cart that shows totals and delivery times without distraction.
- Homepage that tells the brand story in one glance.
We ran the new theme alongside the old one for four weeks, starting with a small slice of traffic and ending at a 50/50 split. We tracked general conversion metrics, average order value, session length, and bounce rate. When the numbers held steady in favour of the new design, we switched it on for everyone.
What’s Next
With this solid Shopify base, RUSH is ready for the next steps: building loyalty and optimizing the site step by step. Pages load faster, and the design finally matches RUSH’s clean, lifestyle brand. Because the shop is stable, these changes can roll out without the fear of breaking something else. No stress about the storefront anymore.
This is exactly what our conversion first development program is about. Start with laying the groundwork, fix the most important things. In this case a redesign was needed. And now that the groundwork is done; the growth work starts.
